Building A Flywheel: Part 2
We needed to build our flywheel, it wasn't up for negotiation.
Yesterday, I talked about tackling the, "low hanging fruit" and the approach we took in the earlier days at Factored Quality to help build some momentum in our sales pipeline.
🏃♀️ 🏃♂️ We didn't stop there -and neither should you. 🏃♀️ 🏃♂️
Once we started to see the momentum build in our sales pipeline, deals started to close and our services were being executed (shout out to our absolutely incredible and ruthless, global operations team Adar Granot Ella(Xiaoye) Li Vishva Somaya Milena Keratsinova Chris Sui, Basic Law Rose Arnigo Sam Felderman). Everything was going up and to the right. Arguably, the majority of teams would be thrilled and celebrate this (and to be fair, we did!), but we knew there was more work to be done (a lot more work) and we kept our heads down.
❓ How could we lean into with what we had in order to generate new opportunities for growth? We knew one of the best routes would be to start generating social proof in order to keep the momentum and build that flywheel we were looking for. But, we needed to execute on it well and execute on it fast.
Internally, we had done a solid job on keeping burn low and our runway long and we knew we wanted to remain lean without sacrificing quality. For the stage we were in as an organization, we simply could not justify building out a content/ social/ growth team when we didn't even have our revenue leader onboarded yet.
👋 Enter Adrian Alfieri and his team at Verbatim. They were exactly... I mean EXACTLY what the doctor ordered. Adrian Alfieri built a team and a business that runs your end-to-end content function on autopilot. And they did just that for us.
🏆 Adrian Alfieri and Claire (Larson) Musech and the entire Verbatim team hit the ground running. The drove the process, managed the process and are a major reason as to why we've been able to generate our flywheel. Their accountability, creativity, communication and overall expertise of the content engine space is superior and unmatched. Verbatim has enabled us to:
⚙ Generate our flywheel
📈 Increase our monthly growth with net new customers
⬆ Expand our existing accounts
📢 Generate awareness for what we are doing
🥇 Validate our business
🕰 Protect our time (enabling us to focus on our core business)
⬇ Reduce the risk of hiring full-time team for this and having to manage that team
🤗 Maintain a healthy burn rate and financial runway